Stream School: Leveling-up Gaming Creators with Logitech G

Introduction

Unlocking the MENA’s market of streaming talent, PLG and Logitech G elevated the region with their masterclass series for gaming streamers and creators.

The Objective

In the fast-evolving world of gaming, the art of streaming has become a coveted skill. Recognizing this, PLG and Logitech G crafted the Stream School – a masterclass series designed to elevate the MENA region’s streaming talent from novices to monetization-ready content creators.

The Strategy

PLG identified a unique opportunity to nurture a region’s growing interest with a 30% surge in streaming activity across the MENA. Stream School was conceived as a six-episode web series, delivered in Arabic, to guide viewers through the intricacies of streaming.
Each episode was enriched with Logitech G’s sponsorship and took viewers through a step-by-step tutorials infused with interactive elements, prizes, and giveaways, adding value and excitement for the community.

The Victory

Hosted by BoDeGamer, Stream School became a beacon for aspiring streamers, amassing over 2 million views and a reach of 12 million. The series not only showcased Logitech G’s dedication to the gaming community but also underscored their role as a key educator, with a 4% engagement rate and 220 million playbooks downloaded.

The Impact

4%

Engagement Rate

12M

Reach

2M

Views

220M

Downloads

$350K

PR Value Boost

The Legacy

Stream School, with Logitech G at the helm, has become more than a series; it’s a gateway to the future of gaming content creation. It stands as a testament to the power of educational content in driving brand engagement, transforming Logitech G from a mere product choice to a trusted partner in the gaming journey.