...

Stream School: Leveling-up Gaming Creators with Logitech G

Introduction

Unlocking the MENA’s market of streaming talent, PLG and Logitech G elevated the region with their masterclass series for gaming streamers and creators.

The Objective

In the fast-evolving world of gaming, the art of streaming has become a coveted skill. Recognizing this, PLG and Logitech G crafted the Stream School – a masterclass series designed to elevate the MENA region’s streaming talent from novices to monetization-ready content creators.

The Strategy

PLG identified a unique opportunity to nurture a region’s growing interest with a 30% surge in streaming activity across the MENA. Stream School was conceived as a six-episode web series, delivered in Arabic, to guide viewers through the intricacies of streaming.
Each episode was enriched with Logitech G’s sponsorship and took viewers through a step-by-step tutorials infused with interactive elements, prizes, and giveaways, adding value and excitement for the community.

The Victory

Hosted by BoDeGamer, Stream School became a beacon for aspiring streamers, amassing over 2 million views and a reach of 12 million. The series not only showcased Logitech G’s dedication to the gaming community but also underscored their role as a key educator, with a 4% engagement rate and 220 million playbooks downloaded.

The Impact

4%

Engagement Rate

12M

Reach

2M

Views

220M

Downloads

$350K

PR Value Boost

The Legacy

Stream School, with Logitech G at the helm, has become more than a series; it’s a gateway to the future of gaming content creation. It stands as a testament to the power of educational content in driving brand engagement, transforming Logitech G from a mere product choice to a trusted partner in the gaming journey.

Other Posts You May Like

Pizza Hut Champion’s Cup: A Feast of Esports Success

Dishing out an epic gaming saga, Pizza Hut slices through the competition, serving up a delectable gaming experience in the MENA region..

HUAWEI’S AppGallery Gamers Cup: A Free Fire Phenomenon

In a groundbreaking collaboration, Huawei’s AppGallery and Garena Free Fire ignited the MENA esports scene with a new industry benchmark..

EMU: Crafting The Future of Esports Content Creation

The Esports and Media University is a partnership with the Abu Dhabi Knowledge and Education Department (ADEK), pioneering esports educational..

KFC Stream Heroes: Frying The Competition in Battle Royale

We selected four energetic, fantastic streamers to kit up and drop into a series of Battle Royale style games, to test their skills..

ADIDAS X NAMSHI: A Victory Royale of Success

In a fusion of style and play, ADIDAS and NAMSHI evolved with an unprecedented omnichannel brand activation in Fortnite’s Battle Royale..

Join Our Newsletter

Subscribe now and don’t miss out on the latest news

Newsletter Form

This field is for validation purposes and should be left unchanged.