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ADIDAS X NAMSHI: A Victory Royale of Success

Introduction

In a fusion of style and play, ADIDAS and NAMSHI evolved with an unprecedented omnichannel brand activation in Fortnite’s Battle Royale.

The Objective

ADIDAS and Namshi.com didn’t just play the game; they changed it. Their challenge was to create an esports case study that would resonate with the gaming community and drive e-commerce growth. The Fortnite challenge became a weekly digital arena where agility and style led to real-world rewards.

The Strategy

Strategically designed to be a standout among esports brand case studies, the campaign leveraged the excitement of Fortnite. Gamers were invited to register on Namshi.com, seamlessly connecting their gaming prowess to fashion-forward incentives, including exclusive discounts on the new ADIDAS ZX.

The Victory

The campaign’s leaderboard was a testament to its success, with weekly Fortnite challenges culminating in substantial cash prizes. This esports success story was marked by high stakes and even higher engagement, leading to a significant increase in ADIDAS ZX sales through Namshi.com.

The Impact

19%

Engagement Rate

$1.4M

Sales

27.4M

Reach

13.5M

Views

21K

Registrations

The Legacy

This campaign stands tall among esports case studies, not just for its impressive metrics but for its innovative approach to bridging gaming with fashion and the potential of esports marketing for brands.

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