Pizza Hut Champion’s Cup: A Feast of Esports Success


Dishing out an epic gaming saga, Pizza Hut slices through the competition, serving up a delectable gaming experience in the MENA region.

The Objective

As the gaming agency for Pizza Hut Middle East, Turkey, and Africa, PLG’s mission was to blend the zest of gaming with the flavor of Pizza Hut, creating a recipe for gaming brand success in the MENA gaming segment.

The Strategy

PLG cooked up an integrated ecosystem to engage gamers across multiple platforms. From social media to bespoke Pizza Hut gaming pages, the strategy was to meet gamers where they relish their time the most. The ingredients included tournaments, brand activations, and a constant stream of prizes, giveaways, and exclusive gaming partnerships, making it a gaming brand case study to remember.

The Victory

The Champion’s Cup, a collaboration with Riot Games and Valorant, was the centerpiece of Pizza Hut’s gaming debut. This world-class online esports tournament was broadcast live from the PLG virtual studios, spanning four weeks of intense competition among the region’s top teams, marking a notable esports case study.

The Impact


Engagement Rate







Teams Registered

The Legacy

Pizza Hut’s foray into gaming, catalyzed by the Champion’s Cup, has set a new benchmark in the META gaming sector. The brand has become synonymous with gaming excellence, crafting a legacy of engaging the gaming community with every slice of action, solidifying its place as a leading name in esports sponsorships and gaming community engagement.

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