Pizza Hut Champion’s Cup: A Feast of Esports Success
PLG cooked up an integrated ecosystem to engage gamers across multiple platforms. From social media to bespoke Pizza Hut gaming pages, the strategy was to meet gamers where they relish their time the most. The ingredients included tournaments, brand activations, and a constant stream of prizes, giveaways, and exclusive gaming partnerships, making it a gaming brand case study to remember.
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