KFC Stream Heroes: Frying The Competition in Battle Royale

The Strategy

We selected four energetic, fantastic streamers to kit up and drop into a series of Battle Royale style games, to test their skills.

The KFC Stream Heroes team squadded up once a week to stream their gameplay LIVE on KFC Gaming ME’s local social channels.

Throughout the streams, the KFC Stream Heroes dropped redemption codes and exclusive vouchers into the stream, which viewers redeemed immediately across regional KFC e-comms platforms.

The Impact

+52K

Redemptions

$1M

Revenue Generated

+1M

Views

7%

Engagement

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