EMU: Crafting The Future of Esports Content Creation


The Esports and Media University is a partnership with the Abu Dhabi Knowledge and Education Department (ADEK), pioneering esports educational innovation.

The Game

In a world where gaming and esports are rapidly ascending, EMU’s mission was to go beyond gaming client testimonials and foster real skills. The program was designed not just to improve gaming prowess but to cultivate the full spectrum of talents needed for gaming and esports production.

The Strategy

Recognizing the gaming industry’s need for technical and creative professionals, EMU, with PLG’s expertise, crafted a comprehensive curriculum. This gaming success story unfolded in Abu Dhabi’s schools, where students learned everything from game design to live esports broadcast production.

The Victory

The result was a transformative educational experience that equipped students with the skills to produce their own school esports events, making it a standout esports brand case study. EMU’s approach addressed the industry’s barriers to entry, turning students into proficient creators and producers.

The Impact










Training Studios

The Legacy

As a beacon in esports partnerships and gaming community engagement, EMU exemplifies how education can intersect with industry needs. It’s a model that not only educates but also empowers students to shape the future of gaming and esports.

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