HUAWEI’S AppGallery Gamers Cup: A Free Fire Phenomenon


In a groundbreaking collaboration, Huawei’s AppGallery and Garena Free Fire ignited the MENA esports scene with a new industry benchmark.

The Objective

The Huawei AppGallery Gamers Cup was not just a tournament; it was a celebration of Free Fire’s launch on Huawei’s platform, designed to create a gaming success story that would resonate across the MENA region.

The Strategy

With a strategic esports marketing campaign, PLG harnessed the power of social media to draw the region’s top Free Fire teams into the fray, turning the event into a live gaming spectacle that would set the standard for gaming brand case studies.

The Victory

The tournament’s live broadcast from PLG’s state-of-the-art esports studio in Dubai was a masterstroke in gaming community engagement, with over three million views and a significant 5% engagement rate, showcasing Huawei’s AppGallery.

The Impact


Engagement Rate






The Legacy

The Huawei AppGallery Gamers Cup’s legacy is one of innovative esports partnerships and gaming brand collaborations, setting a new precedent for app marketplace launches and gaming client endorsements within the esports arena.

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