HUAWEI’S AppGallery Gamers Cup: A Free Fire Phenomenon
Introduction
In a groundbreaking collaboration, Huawei’s AppGallery and Garena Free Fire ignited the MENA esports scene with a new industry benchmark.
![Huawei Case](https://powerleaguegaming.com/wp-content/uploads/2024/01/Huawei-Case.webp)
![Huawei Case Objective](https://powerleaguegaming.com/wp-content/uploads/2024/01/Huawei-Case-Objective.webp)
The Objective
The Huawei AppGallery Gamers Cup was not just a tournament; it was a celebration of Free Fire’s launch on Huawei’s platform, designed to create a gaming success story that would resonate across the MENA region.
![Huawei Case Objective](https://powerleaguegaming.com/wp-content/uploads/2024/01/Huawei-Case-Objective.webp)
The Strategy
With a strategic esports marketing campaign, PLG harnessed the power of social media to draw the region’s top Free Fire teams into the fray, turning the event into a live gaming spectacle that would set the standard for gaming brand case studies.
The Victory
The tournament’s live broadcast from PLG’s state-of-the-art esports studio in Dubai was a masterstroke in gaming community engagement, with over three million views and a significant 5% engagement rate, showcasing Huawei’s AppGallery.
![App Gallery](https://powerleaguegaming.com/wp-content/uploads/2024/01/App-Gallery.webp)
The Impact
5%
Engagement Rate
12.7M
Reach
3.5M
Views
1024
Registrations
![Huawei Case Legacy (1)](https://powerleaguegaming.com/wp-content/uploads/2024/01/Huawei-Case-Legacy-1.webp)
The Legacy
The Huawei AppGallery Gamers Cup’s legacy is one of innovative esports partnerships and gaming brand collaborations, setting a new precedent for app marketplace launches and gaming client endorsements within the esports arena.
![Huawei Case Legacy (1)](https://powerleaguegaming.com/wp-content/uploads/2024/01/Huawei-Case-Legacy-1.webp)
Other Posts You May Like
Join Our Newsletter
Subscribe now and don’t miss out on the latest news
Last section form
![STC (5)](https://powerleaguegaming.com/wp-content/uploads/2024/01/STC-5.webp)