What Makes Players Stay Connected to a Game for Years?

What Makes Players Stay Connected to a Game for Years?

Reading Time: 6 minutesThe gaming industry has never been more competitive. Every year, thousands of new games enter the market. Some attract attention for a few weeks and then disappear. Others manage to build communities that remain active for years, sometimes even...
Why Session Length Is No Longer the Ultimate Engagement Metric

Why Session Length Is No Longer the Ultimate Engagement Metric

Reading Time: 6 minutesFor years, gaming companies, developers, publishers, and marketers relied on one number to determine whether a game was succeeding: session length. The logic seemed straightforward. If players spent more time inside a game, they must be enjoying...