STC Bahrain’s Warzone Assault: Commanding the Esports Arena
Introduction
STC Bahrain storms the gaming battleground with a high-stakes Call of Duty: Warzone challenge, rallying Bahrain’s finest gamers for an unforgettable experience.
The Objective
STC Bahrain, the nation’s leading telecommunications provider, aimed to conquer the gaming industry with a bang, offering their loyal Bahraini gamers not just a game, but an experience to remember.
The Strategy
A strategic IP collaboration was forged between STC and the iconic Call of Duty franchise. The campaign was meticulously designed to resonate with gamers while weaving in exclusive STC offers for mobile and home services, setting a new standard for gaming brand collaborations.
The Victory
The inaugural event, set in the thrilling landscape of Call of Duty’s Warzone, was a two-week adrenaline rush of strategic gameplay. The tournament, broadcasted from PLG’s state-of-the-art studios using a fully virtual Unreal Engine set, culminated in a $30K prize pool, marking a significant chapter in esports case studies.
The Impact
13%
Engagement Rate
1.1M
Registrations
The Legacy
With live streams and community engagement anchored on STC’s local social channels, the campaign achieved unprecedented gaming community engagement and viewership. STC Bahrain’s entry into the esports market is a testament to the power of strategic esports partnerships and the enduring appeal of gaming success stories in the Middle East.
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