Power League Gaming x Sadia: How Broasted Became MENA’s Favorite Gaming Snack

PLG – Power League Gaming teamed up with BRF Sadia to introduce Sadia’s ‘Broasted’ product line as the ultimate gaming snack, catering to young players across Saudi Arabia, the UAE, and the GCC.

KFC OG Cup platform

The campaign launched with a digital commercial, diving into the ‘science of snacking’ showcasing how Sadia Broasted enhances gaming performance.

To take it a step further, we launched an esports tournament featuring Mobile Legends: Bang Bang in MENA, spotlighting top teams like Team Falcons, R8 COMPANY, and RA’AD. The event was broadcast live on YouTube over two days, bringing esports and snacking together like never before!

Original Game Changers

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