Sony and PLG Power Up MENA’s Valorant Scene with $10,000 Tournament
Sony MEA partnered with PLG – Power League Gaming to create a high-impact Valorant tournament with a $10,000 prize pool. The campaign strategy involved a mix of paid media, influencer collaborations, broadcast management, creative assets, and community engagement.
Results:
1280+ Registrants: The tournament successfully attracted a significant number of sign-ups, driving strong engagement within the gaming community.
Influencer Impact: As part of the influencer lineup, we collaborated with prominent figures such as Basharkk, Mary, and KssarPlayz which led to over 690,000 total views across multiple platforms.
3.16% Engagement Rate: The campaign saw an impressive average engagement rate of 3.16%, showcasing the active involvement of the target audience.
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