PLG and MyWhoosh Bring the 2024 UCI e-Cycling World Championship to Life in Abu Dhabi

PLG is proud to have played a key role in delivering the 2024 Union Cycliste Internationale (UCI) e-Cycling World Championship, in partnership with MyWhoosh, an Abu Dhabi-based company in e-cycling technology.

KFC OG Cup platform

This event united the world’s top virtual cyclists, bringing them to Abu Dhabi for the finals—a groundbreaking moment for both cycling and esports fans alike.

To take it a step further, we launched an esports tournament featuring Mobile Legends: Bang Bang in MENA, spotlighting top teams like Team Falcons, R8 COMPANY, and RA’AD. The event was broadcast live on YouTube over two days, bringing esports and snacking together like never before!

Original Game Changers

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