KFC Original Game Changers platform (OG Cup)
With 48% of gamers in the Kingdom being female, KFC wanted to be the brand that owns this space and effectively change the game through their Original Game Changers platform – a female only movement designed to create more opportunities and inspire more Saudi women within the gaming sector.
This platform was launched with the assistance of our female ambassadors, and we kicked off the platform with an esports tournament designed to bridge the gap between grassroots and professional esports for women in the Kingdom of Saudi Arabia.
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