HUAWEI’S AppGallery Gamers Cup: A Free Fire Phenomenon Introduction In a groundbreaking collaboration, Huawei’s AppGallery and Garena Free Fire ignited the MENA esports scene with a new industry benchmark. The Objective The Huawei AppGallery Gamers Cup was not just a...
EMU: Crafting The Future of Esports Content Creation Introduction The Esports and Media University is a partnership with the Abu Dhabi Knowledge and Education Department (ADEK), pioneering esports educational innovation. The Game In a world where gaming and esports...
KFC Stream Heroes: Frying The Competition in Battle Royale The Strategy We selected four energetic, fantastic streamers to kit up and drop into a series of Battle Royale style games, to test their skills. The KFC Stream Heroes team squadded up once a week to stream...
ADIDAS X NAMSHI: A Victory Royale of Success Introduction In a fusion of style and play, ADIDAS and NAMSHI evolved with an unprecedented omnichannel brand activation in Fortnite’s Battle Royale. The Objective ADIDAS and Namshi.com didn’t just play the game; they...
Stream School: Leveling-up Gaming Creators with Logitech G Introduction Unlocking the MENA’s market of streaming talent, PLG and Logitech G elevated the region with their masterclass series for gaming streamers and creators. The Objective In the fast-evolving world of...
