by Dennis | Jan 31, 2024 | Category
Reading Time: 2 minutesThe Rise of Gaming in Consumer Markets and the Retail Industry The gaming industry is no longer a niche; it’s a global phenomenon with significant growth in the Middle East. Saudi Arabia holds about 45% of the Middle East’s gaming...
by Dennis | Jan 31, 2024 | Category
Reading Time: 2 minutesGaming as a Marketing Goldmine Gaming is a burgeoning industry, Statista anticipated the continued rise to follow, hitting 200 billion USD by 2023. This presents a massive opportunity for lifestyle brands to connect with a diverse, engaged...
by Dennis | Jan 10, 2024 | Email Blogs
Reading Time: < 1 minuteIn the ever-evolving landscape of digital marketing, consumer brands are constantly seeking innovative ways to engage with their audiences. One strategy that has risen to prominence is the collaboration with gaming influencers. This blog...
by Dennis | Jan 10, 2024 | Email Blogs
Reading Time: 2 minutesThe consumer goods market, once dominated by traditional advertising mediums, is now witnessing a paradigm shift. The catalyst? Gaming influencers. These digital personalities, with their vast and engaged audiences, are redefining how brands...
by Dennis | Jan 10, 2024 | Email Blogs
Reading Time: 2 minutesIn the fast-paced world of gaming, traditional metrics for brand equity are no longer sufficient. Brands need to adapt and evolve their measurement strategies to stay relevant. This playbook will guide you through the key metrics that are...