The esports industry is flourishing day by day in this decade of this century. For the youngsters, it has become one of the most preferable modes of entertainment on a practical note. This is why the brands are trying to engage with the esports gaming industry through the branded esports activations. This activation can be made in various forms. It can be done by getting indulged in sponsorships for in-game promotions. On a bigger note, it can be said that the companies can get a chance to meet the vast audiences of gaming through these kinds of activities.
What Works in Branded Esports Activations?
Here are several factors that exist in this kind of activity. Here in this section of the blog, we will talk about the factors that really work on esports activations.
The Authentic Partnership
Authentic partnership can be the most useful thing in this case. If a brand dedicatedly partners with the esports team, players, or influencers, it can connect with a large amount of audiences. We all know the fact that the fans of esports are really loyal to the team and the players. If a brand gets attached to teams and players, the gaming audiences can get emotionally connected with the brand.
It will be useful and profitable for both the brands.
The Usage of In-Game Branded Content
Another advantage of the branded esports activations is the proper usage of branded content. With a proper collaboration, the gaming audiences can get branded skins, items, or features. This can make the audiences feel thrilled, excited, and integrated towards the brand. In this case, promotions can happen in the case of both brands. For example, the brand can sponsor custom skins or can even create in-game events to promote their brands.
The Social Media Engagement
This era is the era of social media. It has had a big impact on our society and us as well. A large number of the gaming audiences now remain available on social media. This is why brands can make themselves engaged with the gaming audiences or players of social media to promote their brand.
The best way to use social media on a deep note is to engage yourself in it. It is not only about posting things on social media but also about running contests, giveaways, or live Q&A sessions.
Live Event Experiences
One of the most exciting aspects of branded esports activations is joining an event. If you, as a brand, join in a live gaming event, it will surely attract audiences. If you can establish a booth and arrange simple games, it will attract interested publics to join the games. It will not only make you familiar with the brand, but also help your brand to gain connections as well.
The key to success at live events is making the experience fun and memorable. Brands that offer fans something unique—whether it’s product trials, exclusive merchandise, or fun photo ops—tend to stand out and leave a positive impression.
What Doesn’t Work in Branded Esports Activations?
Every aspect of our society has some good aspects and some bad aspects. Here in this section of the blog we will talk about those things which does not work in these activations.
- Overly Promotional Tactics
While esports fans are open to brand partnerships, they don’t appreciate overly promotional or pushy marketing tactics. Fans don’t want to feel like they’re being bombarded with constant ads or sponsored messages during their favorite tournaments or streams. If a brand’s activation feels like an advertisement rather than an experience, it can turn fans off.
For example, pop-up ads during live streams or frequent product placements can disrupt the viewing experience and annoy the audience. Esports fans value the content and entertainment, so any activation that feels too intrusive may backfire.
Brands should focus on creating a seamless, non-disruptive experience rather than simply pushing their products at every opportunity.
- Lack of Community Understanding
Esports fans are passionate about their games, teams, and influencers. If a brand doesn’t understand the culture or language of the esports community, its activation is likely to miss the mark. Brands that fail to respect the gaming community and try to force their products into the scene can come off as tone-deaf.
An example of this is when brands make mistakes by partnering with games or influencers that don’t align with their brand identity or the interests of the audience. Fans are quick to notice when a brand doesn’t “get” the esports community, and this can lead to a lack of trust or engagement.
To succeed, brands must take the time to understand the esports community and build authentic, respectful partnerships.
- Inauthentic Influencer Partnerships
Influencer marketing is a key part of many esports activations, but not all influencer partnerships are successful. If a brand partners with an influencer who isn’t genuinely interested in the game or product, it can come off as fake and untrustworthy. Fans can tell when influencers are simply endorsing a product for the money, rather than out of a genuine passion for the game or brand.
Brands should ensure that their influencer partnerships feel authentic and align with the values of both the brand and the influencer. The best influencer partnerships come from a shared love for gaming and a mutual understanding of what the fans want.
How Power League Gaming Creates Branded Gaming Experiences
Power League Gaming (PLG) stands at the forefront of esports and gaming marketing, offering innovative strategies that connect brands with the vibrant gaming community. Specializing in creating branded gaming experiences, PLG designs immersive and impactful activations tailored to engage diverse audiences, particularly in the fast-growing MENA region. Their expertise spans across esports leagues, female-focused gaming initiatives, educational platforms, and streaming formats, providing data-driven marketing solutions that resonate with gamers. Whether you’re looking to elevate your brand’s presence through esports or develop compelling content, Power League Gaming offers the tools and insights to ensure your success in the competitive gaming space. Explore more about their services and offerings on their website here.
End Note
Branded esports activations offer immense potential for brands to connect with passionate gaming audiences. By focusing on authentic partnerships, engaging content, and immersive experiences, brands can successfully navigate the esports landscape. However, it’s crucial to avoid overly promotional tactics and understand the community’s culture to ensure long-term engagement and positive impact.
