How PLG Leveraged Iconic Brands and Gaming IP to Achieve Outstanding Results
The gaming and esports industry is thriving, with millions of players and viewers across the globe. In this dynamic landscape, Power League Gaming (PLG) has been at the forefront, helping brands engage with gaming audiences in unique and impactful ways. In this article, we explore how PLG partnered with iconic brands to unlock gaming success.
Case Study 1: Namshi X Adidas X Fortnite
Brief: Namshi and Adidas celebrated the launch of the ZX shoe release in the MENA territory, synonymous with Fortnite pro player Ninja.
Strategy: PLG secured a license from EPIC Games to use Fortnite IP to engage gamers with Adidas products through the Namshi e-comm platform. The Namshi X Fortnite Challenge resulted in over $1.4 million in sales.
Results:
- Participants: 14,900
- Impressions: 39 Million
- Page Lands: 156K
- Generated Sales: $1.4 Million
- Engagement Rate: 12.8%
Case Study 2: LG x Fortnite
Brief: LG aimed to create an immersive campaign for gaming audiences in the MENA region.
Strategy: PLG leveraged Fortnite IP to engage gamers with LG products through the LG Spot web platform. The LG Spot of Triumph Challenge achieved significant engagement and PR coverage.
Results:
- Participants: 14,682
- Impressions: 38.33 Million
- Engagement: 800K
- Unique Viewers: 850K
- Engagement Rate: 9.3%
- Earnt PR Coverage Value: $325K
Case Study 3: Pizza Hut x Valorant
Brief: Pizza Hut organized a Valorant tournament to launch its gaming channels and commitment to eSports.
Strategy: PLG used Valorant IP to create a tournament included in the official RIOT games VRL calendar, enhancing visibility.
Results:
- Participants: 106 Teams
- Unique Viewers: 873K
- Impressions: 2.01M
- Engagement Rate: 4.74%
Case Study 4: Logitech x Stream School
Brief: Logitech G sponsored PLG’s Stream School, a masterclass series for aspiring content creators.
Strategy: PLG created a series using the latest streaming equipment, attracting 1.5 million+ views and reaching 20M+ PR value.
Case Study 5: Maybelline X Fortnite
Brief: PLG and Maybelline partnered to engage the rapidly growing female gaming sector in MENA.
Strategy: PLG managed the Show your Spark challenge, attracting 3.3 million views and engaging with influencers.
Case Study 6: Huawei AppGallery X Garena Free Fire
Brief: Huawei Mobile Services MENA wanted to promote its partnership with Garena Free Fire and the AppGallery.
Strategy: PLG organized the AppGallery Gamers Cup, attracting over 4000 players and reaching 3.53 million streaming views.
Case Study 7: STC Bahrain X PUBG Mobile
Brief: STC Bahrain aimed to launch its STC Play platform and build a gaming hub.
Strategy: PLG managed the STC Bahrain Gamers Cup, featuring live streams and engaging short-form content.
Results:
- Teams Participated: 30
- Prize Pool: $20,000
- Streaming Views: 117,800
This article showcases how PLG has harnessed the power of gaming IP and iconic brands to achieve remarkable results in the gaming and esports arena. For brands seeking to engage with gaming audiences, PLG proves to be a valuable partner in unlocking gaming success.
Conclusion: If you’re looking to harness the potential of gaming and esports for your brand, PLG is the ultimate partner. Schedule a call with us today to explore how PLG can tailor its gaming expertise to your brand’s goals.